Your Franchise Needs a Social Media Strategy

Just when you think your franchise is doing great and your franchisees are off and running, one of them decides to go rogue on social media. They start posting to every imaginable platform with information few of your customers will connect with.

You need a social media strategy, and you need it yesterday. A franchise public relations agency can help. An experienced agency has the street smarts to develop an excellent strategy that can be deployed across the board to all of your franchisees.

Here are some fundamental questions that must be answered in order to have a rock solid franchise social media strategy:

  • What is your business? – Know thyself. This ancient Greek aphorism applies to modern business when it comes to laying out a social media strategy for your franchise. If you don’t know what your business is really all about, how in the world is anyone going to understand it via social media. Identify your core competencies and stick to them.
  • Who is my audience? – Identify in which direction your franchise demographics skew. Once you know your audience, hammering the right message on the right virtual bulletin board becomes much easier.
  • What should I try to be? – Stay on target with your messaging at all times. Don’t try to be something to everyone. Be the right thing to your target customer. Oh, by the way, while you are keeping it simple, keep it light and non-political. Most people won’t follow a dreary, opinionated company.
  • What does success look like? – Make sure you know early on what your measureables are. Depending upon the platform, metrics will take different shapes. Set goals and keep track of them. It’s hard to tell where you are going if you don’t leave some tracks. It also helps pinpoint when and where something went wrong. Fixing your courses becomes much easier.

A good franchise PR agency can develop an effective, manageable social media strategy for you and your franchisees.

If any of the above resonates with you and your business, we at Ripley PR would love to talk with you. We are not only a B2B public relations agency, we have the experience and knowledge with franchise companies and can help you grow using a sound social media strategy. After all, that’s what it’s all about in the world of franchising.

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John Cherry, Senior Brand Manager

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