Why preparing for a crisis may save your day

The outstanding reputation of a business is a fragile and valuable thing. One employee making headlines for the wrong reasons can ruin your company’s reputation and your day. Whether it’s criminal activity off the job (not related to their position with the company) or directly related to the company (embezzlement, theft, etc.), an employee’s nefarious actions can reflect poorly on a company if not properly handled.

With company resources focused on getting the job done, most businesses don’t have the time or expertise to develop a crisis communications plan. A B2B public relations agency can help. They can help you get the bad news out there and more importantly, get out in front of it.

Here are four reasons why you need a rock solid crisis communications plan:

  1. Current customers want to know what’s going on – Every business wants to hang onto every customer they have earned through hard work and delivering on promises. Being up front with customers about the situation at hand will go a long way in keeping their trust. A well thought out communications plan will have all the right words and tips to keep you out of trouble.
  2. Potential customers want to know more information – Bad news can linger on the internet and harm your business if you don’t take the effort to make sure you address the situation. You will want to have well developed messaging and procedures spelled out in your plan to make sure future customers don’t have the opportunity to dwell on the bad news. Instead, make sure future customers can find and see the virtues of your business when they research your company.
  3. Investors and supporters want to stay on your side – Every successful business has fans. They may have skin in the game, maybe they don’t. Either way, they want you to succeed and get through tough times with as little pain as possible. Communications plans will outline the best ways to keep your fans informed and on your side.
  4. Employees want to see that you are watching out for them – Staff morale and motivation often suffer when a fellow employee makes the news for the wrong reasons. However, a crisis plan can help make sure the company employees are informed and cared for. Also, you will want to make sure your employees feel they are valued as individuals and team members.

A good PR agency can help any business prepare for the unfortunate situation that can develop when an employee does something bad. Make your business ready for anything by working with a PR agency that can help you prepare for the worst case scenario.

If any of the above resonates with you and your business, we at Ripley PR would love to talk with you. Not only are we a B2B public relations agency, we know we can prepare your business to navigate the toughest of situations.

John Cherry, Senior Brand Manager

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