The commodity of cars is flashy, powerful, smart and sexy – or is it? Not all automotive businesses can use a halo product to attract buyers to their volume fleet and not all automotive products, services or technologies are attractive enough to wow consumers with checkbooks.
However, there is a way to make such products and services pop, surprise and delight, and that’s with automotive public relations. Whether your automotive-based business is seeking to appeal to major manufacturers, general consumers, or die-hard enthusiasts, a savvy PR agency can tell your story with passion to the right people.
Here are a few ways how:
- Feature stories: The automotive industry thrives on third-party endorsements, testimonials and reviews, and one of the best ways to develop these is with public relations. Getting your brand into the public eye without sounding like a sales pitch is the goal of PR specialists who can turn your automotive part, service or innovation into a compelling story.
- SEO: Consider this: the automotive industry’s e-commerce aspect is expected to reach $51 billion in revenue by 2018. If you don’t have a solid online presence, how are you going to cash in on this growing opportunity? With automotive PR, your brand’s story will be matched with the appropriate keywords your customers are searching for.
- Reputation: As a former automotive journalist and legitimate gearhead, the reputation of the brands seeking my business is powerful enough to make me a repeat buyer, or turn away for good. For your automotive brand, you cannot afford to have a bad standing with the customers you’re seeking and PR efforts can help ensure that even during a crisis, your brand’s reputation will remain strong.
Expanding your story is just the tip of the iceberg of possibilities to be had with automotive public relations. Regardless of the flash of your product or service, working with automotive PR specialist, like us at Ripley PR, can bring your company into the limelight. To find out more, contact us today.