The Secret to Successful B2B Public Relations Campaigns

It doesn’t matter what you’re trying sell, whether it’s automotive parts or software for industrial automation, you will always sell to people. So, there is no real big secret when it comes to B2B public relations, except that whatever tactics you use, you still need to engage your audience on a human level.

B2B marketing can easily be clouded with too much technical detail, which, to be frank, might bore your audience. Yes, there is a place for all your industry jargon, but when you want to create awareness of your products and capture potential business leads, you need to connect creatively with your audience.

Here are a few B2B public relations tactics to help you better engage with the people you are selling to:

B2B Public RelationsVideo

This is non-debatable. YouTube is the second largest search engine with more than 100 hours of video being uploaded every minute. Quick 1-2 minute videos about your products, its features, how it will benefit the client and more will go a long way to help you better connect with your audience and rank higher in search engines.

Use Simple Language

You might be tired of hearing this, but the easiest way to get people to leave your website or flip past your byline article in a trade magazine is if there is too much technical jargon. Use simple language to explain complicated concepts. Your audience will love you for it.

Tell a Story

People like to hear stories and every product and brand have its own unique narrative. Don’t be afraid to use your story to connect with people.

For more ideas and tactics to better connect with your B2B audience, contact Ripley PR.


Celeste Vlok, Senior Brand Manager

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Public Relations