Recruiting Employees with Manufacturing PR

Finding qualified employees is often a challenge for manufacturing companies. A manufacturing public relations strategy that integrates social media can help bring you to the attention of the candidates you need.

Social media recruiting

Using social media for recruiting is a tactic that Ripley PR has practiced for years on behalf of its clients. It’s becoming increasingly popular. A 2016 Society for Human Resource Management (SHRM) survey found that 84 percent of organizations use social media to recruit employees. If you don’t use this tool, your competitors will. Don’t be left behind.

Our manufacturing PR experts can guide you in using social media platforms like Facebook, Twitter, and LinkedIn to connect you to networks of potential applicants you would never have been able to reach before. We’ll identify the right platform to reach your desired audience and tailor the content to each.

Earned media coverage

Don’t forget the importance of media coverage, either. The first place that potential employees will research your business is online, and it’s vital that the stories they find be positive ones. A good public relations strategy can garner your manufacturing business positive coverage. After all, potential employees will only apply if they can find you.

Earned coverage can help boost your company’s ranking in internet search engine results. This is supplemented by content marketing: a steady dream of blogs, press releases, and videos helps your business earn even more visibility.

The importance of websites

Our PR experts can also help you develop a quality company website. This is where potential applicants can get an idea of your corporate culture and learn about your business. A professional web presence is no longer optional for manufacturing businesses. It’s a requirement.

For more information on how public relations can help you with recruitment for your manufacturing business, contact Ripley PR.


Joel Davis, Senior Content Specialist

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