Commercial construction companies often don’t think about adding B2B public relations to their toolbox, but they really should if they want to work smarter.
A good PR agency with experience providing construction public relations support can help any construction company large or small do the right things that will bring in contracts and new business without necessarily working any harder.
Here are a few strategies a PR agency can help with to make sure your construction company grows:
- Tell your story – A PR agency can help tell the story of why your company is the
best at what it does. They can also help put your message in front of the right audiences.
- Go for some awards – Let your PR agency go for the gold for your construction company. There are plenty of accolades to be found, and your PR team can find those, write up a winning submission and trumpet the success. Awards get you noticed, and that kind of good news usually ends up in the paper.
- Be approachable, be human – The most successful construction companies are easy to find, easy to reach and have a human touch. Your PR agency can help you engage on social media and can put you out there on the right channels of communication to reach your audience. Being human doesn’t necessarily mean being funny, but the right social media presence can give any company an approachable feel.
- Respond quickly, completely – When a potential client or customer reaches out for information, be ready to respond quickly and completely. Your PR team can help you have products at the ready that will make it easier to engage with potential clients as soon as first contact is made.
A good PR agency can help any construction company, regardless of size, prepare for success. No matter how many contacts a company has within an industry, it never hurts to have good PR help to widen your network.
If any of the above resonates with you and your construction business, we at Ripley PR would love to talk with you. Not only are we a B2B public relations agency, we know the construction industry and how to help your company succeed.