When I speak with home service business owners, they know they need to use Search Engine Optimization (SEO) techniques to make sure their website shows up well on Google searches. And everyone knows the value of having a business’ website appear on the first page of a Google search. So having a website that has been optimized for searches on the internet is paramount. SEO is something every service business should be aware of and practice on a daily basis in all their online materials.
However, SEO-friendly websites are not going to get your business in the news or featured as a story on the local TV station. That’s where home service public relations comes in. Well-written and constructed press releases are an effective technique for service businesses needing to compete with other service businesses in their service area. PR not only raises awareness of your business but it is what will make you stand out from the others, through using the right keywords, using words that describe your unique services and offering a story that the news media can use easily and without too much effort.
Press releases are also going to get your business seen on the newswires, where many reporters find stories they want to cover. SEO simply cannot do that on its own. The trick is, of course, how to write press releases and promotional materials that reporters will see. That’s where SEO does comes into play. Every good press release should be written to help elevate the SEO of your business. And in doing so, the more your business’ name will be seen and the more likely reporters, writers and other influencers will take notice.
So it’s true that PR can create good SEO, but does it happen the other way around? Does SEO create good PR? SEO itself does not, as it is simply a way of increasing the use of keywords your company uses or is trying to use. The fact that your business is using SEO in its online presence is certainly good and well worth the effort, but it will not get your business on that TV segment. For professional service business PR that will get your business noticed, contact Ripley PR at 865.977.1973.