For construction companies, being able to use the power of the media to promote your construction business sounds like a great idea, but if you do not have a construction public relations strategy in place, your efforts may not achieve the results that you are hoping to achieve. When you partner with a construction public relations partner like Ripley PR, you can leverage the power of the media to help drive positive results for your construction company.
Many construction companies are unaware of the benefits of working with a construction public relations partner to help drive coverage of their construction business, as well as to promote the services that are offered to potential clients on local, state and national levels.
Promoting your services:
In today’s construction market, many construction businesses specialize in more than one area of construction capabilities. From home building to commercial construction, general contracting to worship centers, construction companies are diversifying to meet the needs of the market. If your construction company is not using construction public relations and marketing to promote the variety of services you have to offer, you may be limiting opportunities that your business may be involved with every day.
Creating your brand:
Think about your construction company brand and what you are known for—is it civil construction, commercial construction, industrial construction, home construction? If you don’t know what your brand is, you can be assured that the media isn’t aware of it, either. When you work with a construction public relations and marketing partner, you will have an advocate on your behalf that will be promoting your construction projects, your successes and your brand to help drive awareness of your construction business capabilities.
Within the last week, there was a story in the local and national news regarding a construction crane collapse on the Tappan Zee Bridge in New York City. While there was no one killed in the incident, think about the situation as a construction business owner—what if that was your crane that fell, snarling traffic in New York for hours? Would you know what to say to the media, how to respond and what to do if your construction business was named in news reports, even if you were not at fault?
Having a construction public relations partner can help you with crisis management in the event of a disaster, but can also help manage your reputation in the time period following the initial crisis. Working with the media, your construction public relations partner can help create a message that will assist with the reputation of your construction company brand.
While you may not think that there are distinct benefits in promoting your construction company with the media, having a construction public relations partner like Ripley PR can assist with promoting and protecting your construction business brand to drive positive results for your construction company