The importance of hiring a branding expert for your logo design
Logo creation may seem like an easy task, but you need more than just an idea and someone with Photoshop to make an impactful logo. If you’re in the process of updating your logo as a part of a greater B2B marketing and public relations strategy, you should know that you pay for what you get.
Skimping on graphic design, especially as it relates to your business’ logo, can have serious ramifications, and ultimately, can hurt your brand’s impact and longevity.
So what makes a great logo?
A great logo is:
- Memorable – Your logo should stand out and showcase what makes your business unique among a sea of competitors.
- Descriptive – If your logo stands alone without a tagline or description, it should tell the person looking at it what you do.
- Versatile – Your logo will be used on a variety of materials, which means that it must work without color and it should be scalable.
- Timeless – Certain fonts and styles, while in vogue now, may fall out of favor over time. Worse yet, they might become outdated quicker than expected, which means you’ll be giving the impression that your business is outdated and paying for another logo redesign.
A branding expert goes through a process to ensure that a logo falls in line with these qualifications. They start with a design brief that outlines your goals and objectives, they do their research, and they sketch and conceptualize—all before a design even crosses your desk.
This process is not quick, or cheap. However when it is done correctly, it can setup everything else your company does visually, from business cards to your website. Instead of viewing a logo design as an expense or a simple task that is hired out on the cheap, look at it as an investment.
If you’re thinking about updating your logo, give Ripley PR a call. We’ve got the branding expertise to help make sure your next logo is a great one.