In construction, reputation is everything

Three ways public relations can help you manage your reputation

The construction industry is a tough playing field. One small dent in your company reputation could potentially cost jobs and business. Partnering with a construction public relations agency may be the best path to managing a reputation before something bad happens that can damage it.

Here are three ways a PR agency with great talent can help your construction business build and maintain a solid reputation:

  • Brand recognition – Another way of saying this is name recognition. It always helps to have a great logo and a name people will remember, but a public relations team can help get that name in front of the right people using a well thought out communications strategy. Positive messaging and proper placement of a company’s successes can motivate people to hire you. Let PR professionals help develop and implement a sound strategy.
  • Effective storytelling – A seasoned construction public relations agency should have outstanding writers. Those writers can tell the tale of your business in unique, creative and memorable ways. They are skilled at finding the nuggets hidden away in your company’s history or story and creating compelling stories around those gems. Don’t underestimate the value of effective storytelling where your reputation is concerned.
  • Impeccable online presence – In today’s internet age, online image is everything. A company’s website is the front door for most of your business. Even if someone first hears of your company on the six o-clock news, their first real contact will come when they Google your company’s name. That online presence may be what compels them to pick up the phone or send that first email asking for a quote on a job. Trust a good PR team to help you manage that online presence.

If you want your construction business to have and keep a great reputation, then a construction public relations agency with the talent and expertise to help is what you need.

If any of the above resonates with you and your business, we at Ripley PR would love to talk with you. Not only are we a construction public relations agency, we know we can help you maintain that sterling reputation.

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John Cherry, Senior Brand Manager

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