America’s plant-based market is booming. If your company makes plant-based or vegan products in the B2B or B2C marketplace, and therefore “in” on the movement, you may think that’s all you need to do to be noticed. However, have you walked down the aisle of any grocery, fitness, health food, retail or superstore lately? More and more cosmetics, clothes, furnishings, pesticides and disposables are going plant-based.
We agree this is a wonderful thing! But how can your product or service stand out in a sea of competition with similar labels, logos and packaging?
If you think of the most popular vegan, organic, plant-based and cruelty-free products in stores today, where are they placed on the shelves? At eye-level of course, because we know that the popular products get the best location in the aisles. Sellers also get financial rewards from manufacturers for the best spots on the shelves.
But there is another reason: customer desire. Grocers, retailers and specialty store managers are all influenced by customers whether that customer is a business or an individual. If customers continually ask for a product, retailers pay attention. If potential customers don’t know about your product, the store owners won’t either. To raise awareness of our clients’ products and brands Ripley PR uses:
- Online platforms
We tell the world about your products via your online channels. We use Facebook, Twitter, Instagram and your website. We can help you make interesting short videos and upload them to your YouTube channel. We also know how to use the best keywords to increase visibility.
- Earned media
Our team of professional writers and journalists knows how to write press releases that will get media attention. They are written strategically so that reporters, newspapers and TV stations can use as-is without rewriting.
- Targeted advertising
You may need to use some paid ads to help promote your products and brand. We can help you start in niche publications and social media ads to get in front of your target audience.
Well-defined public relations plans can address all of the above, and using a specialized agency to create a distinct yet coordinated promotion will go a long way in obtaining the right kind of media and end-user attention for your vegan and cruelty free products.