A how-to guide
There are more than 100,000 registered plumbing businesses in America. Never mind how many HVAC and electrician businesses there are. If you are one of those business owners, you want and need to stand out in a crowded marketplace.
Consumers shopping in the crowded home services marketplace want experts to do their work. A home service public relations agency can help you stand out as an expert.
Here are a few ways a PR agency with real experience in the industry can help you:
- Strong website content – Your website is your primary connection to your audience. Everything points to it. The content should be strong and informative. A PR agency that knows the industry and the marketplace can make sure your content is engaging. Your content needs to scream, “We know what we are doing and how to do it!”
- Media coaching – When you get that opportunity for an interview, you want to nail it. A home services public relations agency knows all the right ways to win in an interview. Take their coaching, add in a bit of your own personality, and show your community that you’re the expert they need to call upon for all their home services needs.
- Byline writing – Some people call it ghost writing. Whatever you call it, it better be strong, informative and accurate. You will become known as an expert in your field if any articles with your name on it are well done. A good home services PR team will know how to land those opportunities and produce outstanding content.
You need a home services public relations agency with the real world expertise to speak the language of plumbing, HVAC, electrical or any other service offered by your company.
If any of the above resonates with you and your business, we at Ripley PR would love to talk with you. Not only are we experts in home services, we have talented writers and savvy brand managers who will deliver what your business needs to stand out in a crowded marketplace.