Hammer your audience with your message

Construction industry calls for the right message in the right place

One way to get noticed in the construction industry is to be recognized as an expert. But how do you get that message out and where do you deliver it? A construction public relations agency will know how to craft the right message and where to place it.

Here are a few ideas on how and where to tell the world what your expertise is:

  • Social media – A savvy and experienced PR agency will develop all the right messages to let your target audience know that your construction firm is awesome. They will also know how to tailor that message to the specific social media platform. If your public relations agency is really good, your phone will start ringing and your email inbox will fill up with requests for proposals.
  • Industry publications – If your PR agency isn’t writing compelling content to tell your story, find one that can. There are dozens of publications within the construction space that are looking for compelling content about ideas, projects and initiatives. Make sure you have great photos with which to tell your story. A knowledgeable construction PR agency will weave these stories together and secure byline opportunities for your company.
  • Blogs and web content – Trust a good PR team to help you manage your web presence. They can write strong, engaging blogs that will compel people to click on them, read them, and even better, share them. They can even help you adjust your message on your website to ensure it is telling the right story. All of this activity strengthens your web presence and will vault your company’s website to the top of search engine results.

You always want your story to be told well and placed in the right venue. A construction public relations agency with the talent and expertise to help is what you need to make that happen.

If any of the above resonates with you and your business, we at Ripley PR would love to talk with you. Not only are we a construction public relations agency, we know we can help you deliver your message to the right audience.

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John Cherry, Senior Brand Manager

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