Finding the Right Voice for Your Brand with Public Relations

You might be a great public speaker, but when it comes to promoting your brand, are you being heard? That’s where developing a solid public relations strategy will pay off by earning and then capitalizing upon media attention to gain you needed visibility.

Questions to Answer

The logistics of self-promotion can be tedious. You might be able to wow a live audience, but do you know how to sell your own story to get more speaking engagements at trade shows and industry events? Do you have the time and energy needed to do the outreach to promote your brand?

Secure Speaking Opportunities

Help is within reach. An experienced B2B public relations agency like Ripley PR can help maximize your speaking opportunities by creating proposals for trade show speaking slots and coordinating with the event organizers. Your PR team here at Ripley can publicize your speaking engagements in advance. We can also create social media content designed to rev up interest in your speech during the trade show itself, which helps drives traffic to your website.

Boosting the Signal

Once we’ve secured the speaking engagements, our PR experts can help leverage the event to gain you even more coverage. We’ll pitch your story to carefully selected media outlets to establish your reputation as an expert and to keep your name out there to burnish your personal brand.

Earned media coverage can be further used to promote your brand on social media platforms like Facebook, LinkedIn, and Twitter. The right social media strategy will amplify the effectiveness of media coverage and help you make contacts and network to expand your speaking opportunities.

If you need help properly promoting your personal brand as a public speaker, you can call Ripley PR at 865-977-1973.  Our team can help develop and execute a public relations strategy that will make your voice heard.

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Heather Ripley, Founder/CEO

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