Media Training

We think you should be a thought leader

Ripley PR can help, and here are three tips for success One way to further both your business and personal brand is to develop a reputation as a “thought leader” in your field. Here at Ripley PR, a Knoxville-area public... Read more

Be prepared before disaster strikes

  Hurricane Harvey highlights need for manufacturing PR we hope you won’t need A local journalist reporting from Rockport, Texas in the wake of horrible Hurricane Harvey probably spoke for most of the town when he described the scene as... Read more

When it comes to driving your B2B success, there’s a lot in a name

Three ways we can help your business thrive Any good business leader keeps up with what’s going on in the world, be it at the courthouse down the street or a revolution abroad. News affects business, and you want to... Read more

Reporters won’t swing at bad pitches

Respect, context and personability are key to good media relations We are able to draw on the experience of several professional journalists here at Ripley PR, a Knoxville-area agency representing global clients in franchise, home services, construction and manufacturing. Their... Read more

Best media coverage isn’t given – it’s earned

Press placement can bolster your credibility and create brand buzz Even the most seasoned journalists (including those who work here at Ripley) would agree: Don’t believe everything you read in the press. Most of those same journalists, however, would also... Read more

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Creating a presence: How to present yourself in a media interview

3 tips to successfully represent yourself and your brand in an interview If you’re the spokesperson for your manufacturing company, you’re in the unique position of representing not only yourself, but also your brand. This is an important opportunity, because... Read more

How Would You Handle An Emergency? It Pays to Prepare

It happens in every business, every company. The normal, smooth, daily flow of operations is interrupted. Maybe an employee gets hurt, or there is a chemical leak of some sort. Maybe someone in the company gets arrested. The crisis may... Read more

Can You Prepare for the Unexpected?

As a business owner, you know to expect the unexpected, especially in the home services industry. Pipes burst, storms hit – things happens. But when the unexpected does hit your business, are you prepared for what to do? A PR... Read more

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How to Protect Your Company’s Reputation with the Media

Worried about putting your B2B reputation in jeopardy when dealing with the media? Don’t stress. There is one simple document that can save you and your company the headache of getting things right: a B2B public relations media policy. A... Read more

#TechnologyAndStuff: 3 Ways to Turn Bad PR into Good PR

When the Giants beat the Royals in Game 7 to win the World Series last week, attention turned to an unlikely contender at the games. Rikk Wilde, a regional manager for Chevrolet, presented World Series MVP Madison Bumgarner with a... Read more

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Public Relations