Home Service – HVAC, Plumbing and Electrical Public Relations

PR Can Give You SEO, But SEO Can’t Give You PR

When I speak with home service business owners, they know they need to use Search Engine Optimization (SEO) techniques to make sure their website shows up well on Google searches. And everyone knows the value of having a business’ website... Read more

How’d they do that???

Three ways public relations can put your home service business in front of customers The internet is a strange and wonderful place. As a home service business owner, you may wonder, “how is it my competitor is always showing up... Read more

“I’m not ready for PR yet”

You’re busy growing your home service business. Every day, you go to the office and work hard to motivate your team and create an outstanding culture. You are busy with hiring events and reviewing job postings and trying new things... Read more

Brand Building concept - Construction public relations

Home Service Public Relations and Efficient Rebranding

Home service industry businesses whose brands have been around for many years often need a rebranding plan to better convey their message to today’s customer. With newer service businesses encroaching on your customer base, it’s almost a necessity. However, when... Read more

Do You Need Help Recruiting HVAC Technicians? Plumbers?

Home service business owners ask us almost every day how to recruit HVAC technicians or plumbers. We really love this topic and want to share our expertise. Ripley PR is seeing great results for clients in HVAC and other service-based... Read more

Home service experts get noticed

A how-to guide There are more than 100,000 registered plumbing businesses in America. Never mind how many HVAC and electrician businesses there are. If you are one of those business owners, you want and need to stand out in a... Read more

8 Signs it’s Time to Partner with a PR Agency

Here’s how your home service business can build a solid reputation and reach more homeowners You probably started in the home service business like so many others have – working hard as a technician in a truck and putting in... Read more

Exit Strategy: Here’s How One Ripley PR Client Came Full Circle to Create, and then Exit an Empire

For many businesses, survival is the main focus. But for one of our long-time clients at Ripley PR, it’s the opposite. Statistics tells us that a majority of businesses fail within the first two years. If a business lasts longer... Read more

Five key ways Ripley PR can bolster your business

  From content development to crisis management, you need PR pros We’re in the shadow of the Great Smoky Mountains, but we get our clients plenty of light across the country and around the world. Ripley PR is a Knoxville-area... Read more

Social Media Credibility

Three ways you can increase your credibility with social media

  The home service industry is extremely competitive and your credibility is everything. It can make or break your company. Do you know you can increase your company’s credibility by using social media? Here are three ways social media can... Read more

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Public Relations