Good to Great B2B Public Relations

If you don’t have an online newsroom on your website, you may be missing out

When it comes to B2B public relations, earned media coverage is one of the greatest assets for promoting your company. Instead of buying advertisements, the most effective way to improve your brand image and reputation is through compelling stories published... Read more

Crisis PR: Six things you should do if your company is hit with sexual misconduct allegations

Sexual harassment or misconduct allegations have felled figures ranging from a U.S. senator and a hip-hop mogul to a folksy radio host in recent memory. Some crisis-management firms are reaping the benefits as people – some not even yet accused... Read more

Manufacturing news graphic.

Are You Selling a Product or Service to Home Service Companies?

If you own a B2B home service business, one of the most important aspects of your business is your reputation with your clients. Without it, other businesses will not recommend you to their own business associates. Since word-of-mouth is one... Read more

Sales down? Why PR and marketing should be the last thing you cut from your budget

When sales are down, it’s a frightening and extremely stressful time for a CEO. The business doesn’t have as much money coming in, but all the bills and payroll still have to be paid on time. It’s a lot of... Read more

Who Should Manage Your Company’s Social Media Presence?

Responsible business owners have to keep their eyes on the bottom line. In the B2C (business-to-consumer) or B2B (business-to-business) worlds, return on investment is the name of the game.   When it comes to managing your company’s social media strategy, you... Read more

Construction Public Relations Ripley PR

Is Your Construction Company Prepared for a Crisis?

As the owner or manager of a construction company, whether in the residential or commercial side of things, it’s absolutely critical that you have a crisis management plan in place before a crisis occurs. Even for the most successful of... Read more

B2B Public Relations

3 Ways to Use Proprietary Data to Boost Awareness of your B2B Business

Data and analytics can make a great news story. As specialists in B2B public relations, Ripley PR has had a lot of success developing or using proprietary data to grab audiences’ attention and garnering media coverage. Things like surveys, research,... Read more

Are Your Executives Speaking at Healthcare IT Events?

Attending conventions, conferences and other health IT industry events is a part of doing business. It’s a chance to connect with your colleagues, meet new business contacts and collect prospects. It’s also a great opportunity to learn more about different... Read more

Versatility, planning and confidence sets Ripley PR content apart

In today’s public relations environment, content is king. But it has to be good. Poor, dashed-out blog posts that are written without much thought do little to advance client goals of search-engine optimization, positive page ranking, driving traffic and getting... Read more

White Papers: A Winning Content Strategy for B2B Public Relations

What is a white paper? Well, the glib answer is a money-making B2B public relations tool for your company. The dictionary definition, while less catchy, is more precise. It’s an “authoritative report giving information or proposals on an issue.” White... Read more

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Public Relations