Good to Great B2B Public Relations

Are Your Executives Speaking at Healthcare IT Events?

Attending conventions, conferences and other health IT industry events is a part of doing business. It’s a chance to connect with your colleagues, meet new business contacts and collect prospects. It’s also a great opportunity to learn more about different... Read more

Versatility, planning and confidence sets Ripley PR content apart

In today’s public relations environment, content is king. But it has to be good. Poor, dashed-out blog posts that are written without much thought do little to advance client goals of search-engine optimization, positive page ranking, driving traffic and getting... Read more

White Papers: A Winning Content Strategy for B2B Public Relations

What is a white paper? Well, the glib answer is a money-making B2B public relations tool for your company. The dictionary definition, while less catchy, is more precise. It’s an “authoritative report giving information or proposals on an issue.” White... Read more

How to Ace Your Next Media Interview

Tips from the B2B public relations professionals at Ripley PR to help you tell your story So you just secured your first media interview. You are excited and scared at the same time. What now? How can you make sure... Read more

We think you should be a thought leader

Ripley PR can help, and here are three tips for success One way to further both your business and personal brand is to develop a reputation as a “thought leader” in your field. Here at Ripley PR, a Knoxville-area public... Read more

Climbing the Ranks: How PR Can Boost Your B2B Search Engine Results

To sell, you have to be seen. To be seen, people have to be able to find you. In today’s world that means ranking high in internet search engine results. One effective route to improving your search engine optimization (SEO)... Read more

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What journalists want

The executives of any enterprise know what their customers want, but in order to reach more customers they also need to know what journalists want. That’s why they turn to public relations firms such as Ripley PR. Public relations professionals... Read more

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Get ahead of the Trend: Invest in Your B2B Company’s Story

Consumers want to connect with people and stories, B2B public relations can make that happen Frustrated with digital ads? Well, according to recent research from Forrester, the advertising landscape is busy changing and now is a good time to rethink... Read more

When it comes to driving your B2B success, there’s a lot in a name

Three ways we can help your business thrive Any good business leader keeps up with what’s going on in the world, be it at the courthouse down the street or a revolution abroad. News affects business, and you want to... Read more

After the IPO: the Importance of Investor Relations to Your Company’s Future

It’s an enticing prospect for an entrepreneur: build and grow an innovative startup with the goal of taking it public. The prospect of wealth generation through an Initial Public Offering (IPO) is hard to resist. An IPO is just the... Read more

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Public Relations