Franchise Public Relations

Crisis PR: Six things you should do if your company is hit with sexual misconduct allegations

Sexual harassment or misconduct allegations have felled figures ranging from a U.S. senator and a hip-hop mogul to a folksy radio host in recent memory. Some crisis-management firms are reaping the benefits as people – some not even yet accused... Read more

Home Service Public Relations

Market Your Franchise Business Through Online Reviews

Franchises are only as good as their reputations. Over the years, social media online reviews have grown in importance in defining and influencing those reputations For individual franchisees, social media can give you access to more potential customers. For franchisors,... Read more

Franchisors: What is better than having a crisis plan? Having a crisis partner!

If you work for a franchisor and are responsible for marketing for franchise sales or providing materials and training for franchisees, you no doubt know how important it is to have a crisis communications plan. Having worked internally for a... Read more

franchise growth

How to leverage public relations for franchise growth

Growing a franchise beyond 100 units is no easy task. Just ask anyone who has done it. While you’re at it, go ahead and ask them if public relations had anything to do with their success. Their answer will undoubtedly... Read more

Preparation can protect your franchise brand

All it takes to ruin the reputation of a franchise company is one rogue franchisee who commits a grievous error that attracts media attention. The proverbial bad apple can indeed spoil the whole bunch. Franchisors need to reduce the risk... Read more

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Put your values to work

How to make the most out of what makes your franchise unique All the great franchises have, at their core, a set of values that their entire business model revolves around. Which Wich® Superior Sandwiches is all about vibes. Ace... Read more

Word of Mouth: How Voice Search Will Transform Franchise Marketing

“Hey, Siri, how will voice search affect SEO for my franchise business?” That’s probably not a question that Siri or Alexa or Cortana any of the other up-and-coming virtual assistants available on your smartphone or other devices can answer. If... Read more

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Harnessing the power of storytelling to sell franchises

Six stories you can tell to get prospects to fall in love with your franchise Before there was the written word, the only way we passed along information from person to person, group to group, and generation to generation was... Read more

Breaking the Frame: Video and VR for Franchise Public Relations

There’s a revolution coming that will put potential customers and franchisees in the middle of the action when it comes to marketing your franchise business. Virtual reality and 360-degree videos and photos are opening up whole new possibilities for content... Read more

When it comes to driving your B2B success, there’s a lot in a name

Three ways we can help your business thrive Any good business leader keeps up with what’s going on in the world, be it at the courthouse down the street or a revolution abroad. News affects business, and you want to... Read more

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Public Relations