Franchise Public Relations

Preparation can protect your franchise brand

All it takes to ruin the reputation of a franchise company is one rogue franchisee who commits a grievous error that attracts media attention. The proverbial bad apple can indeed spoil the whole bunch. Franchisors need to reduce the risk... Read more

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Put your values to work

How to make the most out of what makes your franchise unique All the great franchises have, at their core, a set of values that their entire business model revolves around. Which Wich® Superior Sandwiches is all about vibes. Ace... Read more

Word of Mouth: How Voice Search Will Transform Franchise Marketing

“Hey, Siri, how will voice search affect SEO for my franchise business?” That’s probably not a question that Siri or Alexa or Cortana any of the other up-and-coming virtual assistants available on your smartphone or other devices can answer. If... Read more

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Harnessing the power of storytelling to sell franchises

Six stories you can tell to get prospects to fall in love with your franchise Before there was the written word, the only way we passed along information from person to person, group to group, and generation to generation was... Read more

Breaking the Frame: Video and VR for Franchise Public Relations

There’s a revolution coming that will put potential customers and franchisees in the middle of the action when it comes to marketing your franchise business. Virtual reality and 360-degree videos and photos are opening up whole new possibilities for content... Read more

When it comes to driving your B2B success, there’s a lot in a name

Three ways we can help your business thrive Any good business leader keeps up with what’s going on in the world, be it at the courthouse down the street or a revolution abroad. News affects business, and you want to... Read more

franchise experience

How to drive franchise prospect engagement

Three ways to communicate your franchise brand experience to prospects Successful franchisors know that the support and system you provide to a franchisee is one of your biggest selling points. However, how well is your franchise communicating this information to... Read more

Video editing.

Time for Your Close-Up: Use Videos to Promote Your Franchise Business

Promoting your franchise takes more than just throwing a bunch of words up on a website. The most successful companies depend on online videos as a part of their marketing strategies. This is an area where the assistance of an... Read more

Five key ways Ripley PR can bolster your business

  From content development to crisis management, you need PR pros We’re in the shadow of the Great Smoky Mountains, but we get our clients plenty of light across the country and around the world. Ripley PR is a Knoxville-area... Read more

franchise lead communication breakdown

How are you responding to franchise leads?

Three ways to better speak to your franchisee prospects “We’ve been doing it this way for years.” The above statement, while probably accurate, is the unfortunate mantra of some franchisors—mostly those who are stuck in a lead generation rut. It’s... Read more

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Public Relations