B2C Public Relations

Have pen, will travel: Ripley taps travel writers to tell your story and advance your brand

It’s been just more than a year since a wildfire charred some 75,000 acres, destroyed 2,000 buildings, killed 15 and left dozens injured in Sevier County, Tennessee. The tragic legacy of the historic fires could have been compounded were it... Read more

Who Should Manage Your Company’s Social Media Presence?

Responsible business owners have to keep their eyes on the bottom line. In the B2C (business-to-consumer) or B2B (business-to-business) worlds, return on investment is the name of the game.   When it comes to managing your company’s social media strategy, you... Read more

B2B public relations – Different audiences demand different approaches

In public relations, a firm’s approach depends on its audience. For example, a product recall typically triggers a public relations crisis. An automobile manufacturer, say, recalls millions of vehicles because the transmission system in certain models can freeze up without... Read more

Are Press Releases Relevant for Tourism?

A hotly debated topic in the public relations field today is the relevancy of press releases as a marketing tool. It’s something all businesses, including the travel, tourism and related industries, are thinking about as the discussion becomes more vocal... Read more

5 Reasons Why Your Boutique Hotel Needs Public Relations

Within the hospitality industry, a projected $550 billion industry for 2016, there are numerous players of all different sizes, each benefiting from an increasingly growing travel and lodging business. Standing apart from the major global players are boutique hotels. For... Read more

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Public Relations