If your LinkedIn page is not generating leads for you, you need to change your mindset about this powerful network. The majority of the people see LinkedIn as a job site, where you make your resume digital, put up a nice picture and sit back and wait for the job offers to come in. There is so much more to LinkedIn.
Did you know that out of the five social media platforms, that LinkedIn is the most effective at generating leads? According to Business 2 Community, this platform generates more than 80% of business social media leads. If you combine all of the other social media platforms together and the leads they generate, it only amounts to 19.67 percent of leads. The bottom line is this – LinkedIn works for construction and B2B companies.
As a B2B and construction public relations agency, we are Ripley PR want to help you leverage LinkedIn the best way possible. These three tips will help you do just that:
- Refine your profile — We all know how important first impressions are, did you know that the first impression window on LinkedIn is less than 7 seconds? You have to make sure your profile is complete and professional. Your profile picture needs to be a high-quality photo, not an unprofessional selfie. Your biography also needs to be well written with no grammatical errors. You may want to have someone proof your bio BEFORE you post it for the world to see.
- Create a LinkedIn Group – When you start a LinkedIn group and participate in discussions, you showcase your brand and expertise. We suggest that you add content to your group before you start adding members this will offer more value to your audience. LinkedIn stats show that group participants get four times more views to their profiles than those that do not participate.
- Connect and engage with prospective customers – Create a list of the companies or potential customers that you would like to target. Do not think small on this list, make up your dream list of the top 500 clients you would like to work with. The next step is to use LinkedIn’s search tool to find those clients and connect with them. Invite these members to your group and spend a couple of months building up a rapport with them. If you stay active in your group, publishing relevant content these prospective clients will begin to see you an expert in your field
Keep in mind that this lead generation process is not an overnight windfall, it takes time to build up these relationships. It may take a few months before you begin to see the results, but it is well worth it in the end. It is like a seed, you have to keep watering it until you see the blooming flowers.
If you are interested in learning more about ways B2B and construction public relations can help you maximize your exposure on LinkedIn, contact the professionals at Ripley PR.