Author Archive for Thomas Fraser, Senior Content Specialist

Be prepared before disaster strikes

  Hurricane Harvey highlights need for manufacturing PR we hope you won’t need A local journalist reporting from Rockport, Texas in the wake of horrible Hurricane Harvey probably spoke for most of the town when he described the scene as... Read more

When it comes to driving your B2B success, there’s a lot in a name

Three ways we can help your business thrive Any good business leader keeps up with what’s going on in the world, be it at the courthouse down the street or a revolution abroad. News affects business, and you want to... Read more

Reporters won’t swing at bad pitches

Respect, context and personability are key to good media relations We are able to draw on the experience of several professional journalists here at Ripley PR, a Knoxville-area agency representing global clients in franchise, home services, construction and manufacturing. Their... Read more

Five key ways Ripley PR can bolster your business

  From content development to crisis management, you need PR pros We’re in the shadow of the Great Smoky Mountains, but we get our clients plenty of light across the country and around the world. Ripley PR is a Knoxville-area... Read more

Best media coverage isn’t given – it’s earned

Press placement can bolster your credibility and create brand buzz Even the most seasoned journalists (including those who work here at Ripley) would agree: Don’t believe everything you read in the press. Most of those same journalists, however, would also... Read more

How content can help you close that franchise deal

Expert content can generate interest and leads for your franchise business There are many tools in the franchise marketing toolbox, and we use a lot of them here at Ripley, a global franchise public relations agency. We support the franchisees... Read more

Earned media coverage: Three big things

It’s not front-page news that print circulation is declining among most major U.S. newspapers, but it’s not quite time to write their obituaries. When coupled with their websites, newspapers and industry journals still represent solid options for earned public relations... Read more

Get off the hamster wheel, and find where your time went

If you sometimes feel like you failed to put in a full and focused eight hours a day at the office, it’s likely because you didn’t. And it’s not entirely your fault. Here at Ripley, a leading B2B public relations... Read more

Ripley PR content specialists Fraser, Davis take home two first-place press awards

Ripley PR senior content specialists Joel Davis and Thomas Fraser received recognition for excellence in journalism during the annual East Tennessee Society of Professional Journalists Golden Press Card Awards. The awards, announced April 30, acknowledge the best East Tennessee print,... Read more

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