Author Archive for Scott Barker

Dominate social media with strategic posts and tactical tweets

Social media has fragmented the ways we communicate, and it seems the number of platforms grows every year. Facebook. Twitter. Linkedin. Instagram. Reddit. YouTube. The proliferation of platforms can be overwhelming. Most companies are too focused on their mission to... Read more

Preparation can protect your franchise brand

All it takes to ruin the reputation of a franchise company is one rogue franchisee who commits a grievous error that attracts media attention. The proverbial bad apple can indeed spoil the whole bunch. Franchisors need to reduce the risk... Read more

Smart PR can shift your automotive business into overdrive

Cars have become so smart they can drive themselves, but driving even the most innovative products to customers still requires a steady hand on the wheel. Technological advances such as biometric vehicle access and driver override systems are right around... Read more

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What journalists want

The executives of any enterprise know what their customers want, but in order to reach more customers they also need to know what journalists want. That’s why they turn to public relations firms such as Ripley PR. Public relations professionals... Read more

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