Author Archive for John Cherry, Senior Brand Manager

How’d they do that???

Three ways public relations can put your home service business in front of customers The internet is a strange and wonderful place. As a home service business owner, you may wonder, “how is it my competitor is always showing up... Read more

Hammer your audience with your message

Construction industry calls for the right message in the right place One way to get noticed in the construction industry is to be recognized as an expert. But how do you get that message out and where do you deliver it? A construction... Read more

In construction, reputation is everything

Three ways public relations can help you manage your reputation The construction industry is a tough playing field. One small dent in your company reputation could potentially cost jobs and business. Partnering with a construction public relations agency may be... Read more

Home service experts get noticed

A how-to guide There are more than 100,000 registered plumbing businesses in America. Never mind how many HVAC and electrician businesses there are. If you are one of those business owners, you want and need to stand out in a... Read more

Blogs help build business

Top blogging topics for your construction business The construction industry brings a lot of different kinds of businesses into the fold. Your company may build things, supply materials, provide technology or even design solutions. Whatever the case, the right kind... Read more

So, you want to be No. 1 in your business space

Here’s how PR can help get you there Every business wants to be at the top of their game. More importantly, most aspire to ascend to No. 1 in their category. A competent B2B public relations agency can help make... Read more

Your Franchise Needs a Social Media Strategy

Just when you think your franchise is doing great and your franchisees are off and running, one of them decides to go rogue on social media. They start posting to every imaginable platform with information few of your customers will... Read more

automotive - crisis communications

Don’t Wait for a Crisis to Think About Preparing for a Crisis

There’s one phone call every CEO or company president never wants to hear no matter if you are an automotive parts supplier or manufacturer of major components. It’s a phone call from the chief of security or the assembly line... Read more

Ripley PR Adds Two, Promotes One, Adapts to Meet Thriving Operations

Global PR agency specializing in franchise, home service and B2B promotes brand manager to account supervisor and hires two award-winning journalists to meet the increasing demands for services Ripley PR, a global public relations agency specializing in franchise, home service... Read more

Let LinkedIn help you with franchise development

Five ways LinkedIn can help you attract prospective franchisees LinkedIn is a social networking site designed specifically for business. The goal of the site is to allow members to establish and document networks of people they know and trust professionally.... Read more

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Public Relations