Author Archive for Joel Davis, Senior Content Specialist

Use Construction Public Relations to Recruit Workers Through Social Media

Of all the challenges faced by construction companies, recruiting skilled workers is a perennial sore spot. An estimated 30 percent of construction workers exited the field when the housing market crashed in 2006, and the labor pool has never recovered.... Read more

Home Service Public Relations

Market Your Franchise Business Through Online Reviews

Franchises are only as good as their reputations. Over the years, social media online reviews have grown in importance in defining and influencing those reputations For individual franchisees, social media can give you access to more potential customers. For franchisors,... Read more

Who Should Manage Your Company’s Social Media Presence?

Responsible business owners have to keep their eyes on the bottom line. In the B2C (business-to-consumer) or B2B (business-to-business) worlds, return on investment is the name of the game.   When it comes to managing your company’s social media strategy, you... Read more

White Papers: A Winning Content Strategy for B2B Public Relations

What is a white paper? Well, the glib answer is a money-making B2B public relations tool for your company. The dictionary definition, while less catchy, is more precise. It’s an “authoritative report giving information or proposals on an issue.” White... Read more

Word of Mouth: How Voice Search Will Transform Franchise Marketing

“Hey, Siri, how will voice search affect SEO for my franchise business?” That’s probably not a question that Siri or Alexa or Cortana any of the other up-and-coming virtual assistants available on your smartphone or other devices can answer. If... Read more

Escaping the Hall of Shame: Protect Your Health IT Business with a Cybercrisis PR Plan

So, your health technology company is about to hit the big time, but with scale comes the potential for devastating data breaches. Do you have a healthcare IT public relations plan in place to help you recover if the worst... Read more

Climbing the Ranks: How PR Can Boost Your B2B Search Engine Results

To sell, you have to be seen. To be seen, people have to be able to find you. In today’s world that means ranking high in internet search engine results. One effective route to improving your search engine optimization (SEO)... Read more

Breaking the Frame: Video and VR for Franchise Public Relations

There’s a revolution coming that will put potential customers and franchisees in the middle of the action when it comes to marketing your franchise business. Virtual reality and 360-degree videos and photos are opening up whole new possibilities for content... Read more

Stomp the Cockroaches: Maintaining Your B2B Social Media Image Through PR

Except for some overenthusiastic entomologists, does anybody like cockroaches? I don’t. Anyway, you’re a business owner and cockroaches don’t concern you. But, from a B2B public relations standpoint, they probably should. So, a cockroach crawls into a bar … Here’s... Read more

Video editing.

Time for Your Close-Up: Use Videos to Promote Your Franchise Business

Promoting your franchise takes more than just throwing a bunch of words up on a website. The most successful companies depend on online videos as a part of their marketing strategies. This is an area where the assistance of an... Read more

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Public Relations