Author Archive for Joel Davis, Senior Content Specialist

White Papers: A Winning Content Strategy for B2B Public Relations

What is a white paper? Well, the glib answer is a money-making B2B public relations tool for your company. The dictionary definition, while less catchy, is more precise. It’s an “authoritative report giving information or proposals on an issue.” White... Read more

Word of Mouth: How Voice Search Will Transform Franchise Marketing

“Hey, Siri, how will voice search affect SEO for my franchise business?” That’s probably not a question that Siri or Alexa or Cortana any of the other up-and-coming virtual assistants available on your smartphone or other devices can answer. If... Read more

Escaping the Hall of Shame: Protect Your Health IT Business with a Cybercrisis PR Plan

So, your health technology company is about to hit the big time, but with scale comes the potential for devastating data breaches. Do you have a healthcare IT public relations plan in place to help you recover if the worst... Read more

Climbing the Ranks: How PR Can Boost Your B2B Search Engine Results

To sell, you have to be seen. To be seen, people have to be able to find you. In today’s world that means ranking high in internet search engine results. One effective route to improving your search engine optimization (SEO)... Read more

Breaking the Frame: Video and VR for Franchise Public Relations

There’s a revolution coming that will put potential customers and franchisees in the middle of the action when it comes to marketing your franchise business. Virtual reality and 360-degree videos and photos are opening up whole new possibilities for content... Read more

Stomp the Cockroaches: Maintaining Your B2B Social Media Image Through PR

Except for some overenthusiastic entomologists, does anybody like cockroaches? I don’t. Anyway, you’re a business owner and cockroaches don’t concern you. But, from a B2B public relations standpoint, they probably should. So, a cockroach crawls into a bar … Here’s... Read more

Video editing.

Time for Your Close-Up: Use Videos to Promote Your Franchise Business

Promoting your franchise takes more than just throwing a bunch of words up on a website. The most successful companies depend on online videos as a part of their marketing strategies. This is an area where the assistance of an... Read more

Ripiley PR Manufacturing Public Relations

Recruiting Employees with Manufacturing PR

Finding qualified employees is often a challenge for manufacturing companies. A manufacturing public relations strategy that integrates social media can help bring you to the attention of the candidates you need. Social media recruiting Using social media for recruiting is... Read more

Business anniversary

Happy Anniversary: Earning Media Coverage for Corporate Milestones

Congratulations! Your B2B company has reached a milestone, whether it’s your 1st anniversary or 10th or 25th. But it’s not just a date on the calendar. You can use it to gain some valuable earned media coverage. An experienced B2B... Read more

All Eyes on You: Scoring Feature Articles for Your Manufacturing Company

Your competitors are showing up in trade magazines and newspapers while your manufacturing business gets ignored. Not quite fair, is it?  What do they have that you don’t? The answer is nothing. That kind of coverage is within your reach,... Read more

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