Author Archive for JD Sizemore, Account Supervisor

2018 manufacturing trends the media will want to cover

With January less than a month away, we’re looking ahead to three manufacturing trends the media will be most interested in 2018. The Internet of Things (IoT) – Forbes recently released an article on 10 predictions for IoT in 2018,... Read more

franchise growth

How to leverage public relations for franchise growth

Growing a franchise beyond 100 units is no easy task. Just ask anyone who has done it. While you’re at it, go ahead and ask them if public relations had anything to do with their success. Their answer will undoubtedly... Read more

franchise-public-relations-core-values

Put your values to work

How to make the most out of what makes your franchise unique All the great franchises have, at their core, a set of values that their entire business model revolves around. Which Wich® Superior Sandwiches is all about vibes. Ace... Read more

automotive public relations manufacturing

The race to automation

How public relations can help your automotive manufacturing company stand out The race to the future of vehicle automation will undoubtedly create winners and losers. Whether your company is working on advanced driver assistance systems (ADAS), electronic vehicles (EVs), or... Read more

typewriter-everyone-has-a-story-franchise-public-relations

Harnessing the power of storytelling to sell franchises

Six stories you can tell to get prospects to fall in love with your franchise Before there was the written word, the only way we passed along information from person to person, group to group, and generation to generation was... Read more

automotive public relations technology advantage

Racing to the start: How public relations can keep your automotive tech company in first place

Three PR tips to stay ahead of the communication curve The amount of disruptive technology set to hit the automotive industry in the next 5-10 years is massive. From connected cars and autonomous vehicles to Heads-Up Displays (HUDs) and biometric... Read more

franchise experience

How to drive franchise prospect engagement

Three ways to communicate your franchise brand experience to prospects Successful franchisors know that the support and system you provide to a franchisee is one of your biggest selling points. However, how well is your franchise communicating this information to... Read more

automotive communications public relations

How to shift your public relations into top gear

Three keys to sharpening your automotive PR plan Whether you’re a manufacturer, distributor or retailer, getting your message across in the automotive space offers unique challenges: the length of vehicle ownership is steadily increasing, dealers are losing out on repair... Read more

franchise lead communication breakdown

How are you responding to franchise leads?

Three ways to better speak to your franchisee prospects “We’ve been doing it this way for years.” The above statement, while probably accurate, is the unfortunate mantra of some franchisors—mostly those who are stuck in a lead generation rut. It’s... Read more

slow-technology-adoption-franchise-growth

Is your franchise stuck in the Stone Age?

Why slow adoption to technology is killing your franchise growth For the massive amount of technology we have at our finger tips, there’s an even more surprising amount of businesses and entrepreneurs who don’t take advantage of it. They’re called... Read more

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Public Relations