Author Archive for Heather Ripley, Founder/CEO

“I’m not ready for PR yet”

You’re busy growing your home service business. Every day, you go to the office and work hard to motivate your team and create an outstanding culture. You are busy with hiring events and reviewing job postings and trying new things... Read more

Brand Building concept - Construction public relations

Home Service Public Relations and Efficient Rebranding

Home service industry businesses whose brands have been around for many years often need a rebranding plan to better convey their message to today’s customer. With newer service businesses encroaching on your customer base, it’s almost a necessity. However, when... Read more

Do You Need Help Recruiting HVAC Technicians? Plumbers?

Home service business owners ask us almost every day how to recruit HVAC technicians or plumbers. We really love this topic and want to share our expertise. Ripley PR is seeing great results for clients in HVAC and other service-based... Read more

SEO in the Manufacturing Industry: Why Public Relations is Key

As manufacturing organizations start paying more attention to search engine optimization (SEO) efforts that will help them increase visibility and drive more traffic to their websites, decision makers in the industry start to realize that this shift in marketing and... Read more

How Plant-Based Public Relations Deals with Market Challenges

Healthy lifestyles and health consciousness has shifted from a broad trend to a defining lifestyle, making plant-based products see a steep rise in demand. As health-related concerns continue to spark consumers’ interest in natural products, plant-based brands are starting to... Read more

Construction Company, Want to Build More Restaurants? PR Can Help.

How public relations can help construction businesses grow a specific side of the business. Have you developed a successful construction business, but recently decided to grow a specific area of focus? You may have discovered your team is really good... Read more

After the IPO: the Importance of Investor Relations to Your Company’s Future

It’s an enticing prospect for an entrepreneur: build and grow an innovative startup with the goal of taking it public. The prospect of wealth generation through an Initial Public Offering (IPO) is hard to resist. An IPO is just the... Read more

Health Information Technology, Do You Need Public Relations?

In the highly regulated and rapidly growing field of health information technology, public relations is no longer an option; it is a necessity. Every health IT company wants to be at the top of the decision makers’ minds when the... Read more

We all scream for non-dairy ice cream

As more and more people are shifting to a plant-based lifestyle, the demand for dairy-free, vegan certified frozen desserts is a perfect niche market opportunity for traditional ice cream distributors. Big brands have listened to consumers and the innovation of... Read more

Plant-based products on the rise: Your messaging matters more than ever

Demand for plant based, or vegan, products is on the rise, and not a minute too soon. Studies conducted by many reputable organizations, including the American Heart Association, American Institute for Cancer Research, and World Health Organization, among others have... Read more

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Public Relations