Author Archive for Celeste Vlok, Senior Brand Manager

B2B Public Relations Ripley PR

Get ahead of the Trend: Invest in Your B2B Company’s Story

Consumers want to connect with people and stories, B2B public relations can make that happen Frustrated with digital ads? Well, according to recent research from Forrester, the advertising landscape is busy changing and now is a good time to rethink... Read more

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4 Examples of How Manufacturing Public Relations Can Help You Recruit

Recruiting can be painful. But there are ways and means to position your manufacturing company as a great place to work. Here are four examples of how manufacturing public relations can help you with recruitment. Potential employees will: Read about... Read more

B2B Public Relations

The Secret to Successful B2B Public Relations Campaigns

It doesn’t matter what you’re trying sell, whether it’s automotive parts or software for industrial automation, you will always sell to people. So, there is no real big secret when it comes to B2B public relations, except that whatever tactics... Read more

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5 Questions to Ask Before Hiring a PR Agency for your Manufacturing Company

If you are looking to hire a PR agency for your manufacturing company, it’s important to do proper research about the agency before signing on the dotted line. Manufacturing public relations is a great way to reach your target audience... Read more

Ripley PR received the 2017 Keep Blount Beautiful Bravo! Reuse/Redesign Award for the renovation of its headquarters

Ripley PR Receives Keep Blount Beautiful Bravo! Award

Global PR agency specializing in franchise, home service and B2B honored for the renovation of its headquarters in downtown Maryville, Tenn. Ripley PR, a global public relations agency specializing in franchise and business-to-business (B2B), has received the 2017 Keep Blount... Read more

Why Successful Health IT companies Never underestimate Social Media

Is your digital marketing as effective as your face-to-face marketing? Digital channels can be as effective in triggering a dialogue about your health IT products as face-to-face selling, according to a recent survey done by Bain & Company. Websites and... Read more

5 Reasons why your Construction Company needs a Crisis Communication Plan

Prepare your business for an unforeseen crisis situation with construction public relations A crisis is any situation that threatens the integrity or reputation of your construction business. It is usually brought on by adverse or negative media attention. Five examples... Read more

How PR can help you maximize exposure at Trade Shows

Boost your exposure at trade shows with health IT public relations Nothing competes with the face-to-face exposure you get at trade shows. It is a traditional marketing strategy that many health IT companies use to showcase their latest products and... Read more

How Franchise Public Relations can help to Generate Leads

As a franchisor, you are in the business of selling franchises. And you can’t sell a franchise, if you don’t have leads. So what can you do differently to grab the attention of your ideal franchisee? How do you make... Read more

5 Ways to Position Yourself as an Expert in Your Industry

Practical manufacturing public relations tactics to build trust and help market yourself “If people like you, they’ll listen to you, but if they trust you, they’ll do business with you.” This is the words of the famous American author and... Read more

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Public Relations