Author Archive for Celeste Vlok, Senior Brand Manager

vegan public relations can help you reach vegan customers

Struggling with Awareness of Your Vegan Product?

Public Relations can help you create a demand for your plant-based consumer product Six percent of Americans now identify as vegan – up 600 percent since 2014 when only one percent of Americans described themselves as vegan. The $2.2 billion... Read more

The Six Sigma basics of Manufacturing Public Relations

Improve the quality and efficiency of your B2B marketing budget with manufacturing PR As a business owner, you want to achieve real and measurable results, and you expect the same from your marketing and manufacturing public relations team. If you... Read more

B2B Public Relations

3 Ways to Use Proprietary Data to Boost Awareness of your B2B Business

Data and analytics can make a great news story. As specialists in B2B public relations, Ripley PR has had a lot of success developing or using proprietary data to grab audiences’ attention and garnering media coverage. Things like surveys, research,... Read more

If your manufacturing business needs more exposure, contact Ripley PR for manufacturing public relations

A Powerful Tool to Grow Your Manufacturing Business

Creating videos is a powerful tool to help grow your manufacturing business. According to a recent study, 70 percent of B2B buyers watch a video sometime during their buying process. And researchers are viewing 30 minutes or more of B2B-related... Read more

How to Ace Your Next Media Interview

Tips from the B2B public relations professionals at Ripley PR to help you tell your story So you just secured your first media interview. You are excited and scared at the same time. What now? How can you make sure... Read more

5 Tips to Prepare for a Crisis

Advice to get a crisis communication blueprint in place for your manufacturing business Having a crisis communication plan is an unfortunate necessity for any business, especially manufacturing companies. The manufacturing public relations professionals at Ripley PR compiled a list of... Read more

B2B Public Relations Ripley PR

Get ahead of the Trend: Invest in Your B2B Company’s Story

Consumers want to connect with people and stories, B2B public relations can make that happen Frustrated with digital ads? Well, according to recent research from Forrester, the advertising landscape is busy changing and now is a good time to rethink... Read more

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4 Examples of How Manufacturing Public Relations Can Help You Recruit

Recruiting can be painful. But there are ways and means to position your manufacturing company as a great place to work. Here are four examples of how manufacturing public relations can help you with recruitment. Potential employees will: Read about... Read more

B2B Public Relations

The Secret to Successful B2B Public Relations Campaigns

It doesn’t matter what you’re trying sell, whether it’s automotive parts or software for industrial automation, you will always sell to people. So, there is no real big secret when it comes to B2B public relations, except that whatever tactics... Read more

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5 Questions to Ask Before Hiring a PR Agency for your Manufacturing Company

If you are looking to hire a PR agency for your manufacturing company, it’s important to do proper research about the agency before signing on the dotted line. Manufacturing public relations is a great way to reach your target audience... Read more

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Public Relations