LinkedIn has long been popular with B2B companies to achieve their marketing goals. This social media platform has remained popular with college graduates and high-income earners, based on a recent study from the Pew Research Center. Half (50 percent) of online adults with college degrees are on LinkedIn and 45 percent of online adults with an annual household income of $75,000 or more use LinkedIn. Compared to Facebook and Twitter, LinkedIn is the top lead generation tool for B2B marketers.
So how can you and your business get the most out of LinkedIn?
Here are seven tips to make LinkedIn a more valuable tool.
Work on your profile
Make sure you give a good impression. Use an industry-appropriate photo and where possible, use professional shots. Various studies have shown that LinkedIn profiles with photos get more views. Add a short summary of your profile and use carefully–selected keywords to enhance the search engine optimization (SEO) for your page.
Personalize your profile URL
The standard setting of your profile URL contains random numbers and letters and can be confusing. Customize your URL in your profile settings and make sure to share it with your network.
Make your profile visible
You can control what appear when people search for you or your business on LinkedIn. On your profile page, click on “Edit your public profile” and make sure your public profile is set to be visible to everyone so people can easily find you.
Connect with others and build a network
After connecting with your existing contacts, figure out who matters most for your business and find easy ways to engage. This includes joining industry groups on LinkedIn, liking, sharing and commenting on posts that you find interesting, and requesting introductions for people you want to engage with.
Write an article
This is a great way to leverage your knowledge and position yourself as an expert in your industry. Existing contacts will get a notification when you publish your article which will help you to stay top of mind and create more opportunities to connect with others.
Check the time
It’s not enough just to post content on LinkedIn. The time you do it is also a key factor. Unfortunately, there is no golden rule for the best time to post. This depends on your business, the audience you’re trying to reach, the time zone and more. There is ample data out there for the optimal times to post on LinkedIn. Hubspot created an infographic based on a collection of data from a variety of sources to give this guideline:
- 7:30-8:30 a.m., 12:00 p.m. and 5:00-6:00 p.m. on Tuesdays, Wednesday and Thursdays are the best.
- Tuesdays from 10:00-11:00 a.m. EST is a great time to get shares
Set aside 5-10 minutes daily to check LinkedIn
Spending a few minutes a day on LinkedIn engaging with your connections can go a long way in helping you build your network and making the most of this powerful tool. Download the app onto your phone to use those few minutes in between meetings to check in.
For more information about ways to use social media platforms to help grow your business, contact Ripley PR today.