Recruiting can be painful. But there are ways and means to position your manufacturing company as a great place to work.
Here are four examples of how manufacturing public relations can help you with recruitment.
Potential employees will:
- Read about you in the media. Being quoted as an expert within your industry or having a feature article about your company in an authoritative publication will go a long way in making a good impression with potential job applicants. If you are positioned as an expert in the industry, potential employees will view your company as a great place to build their careers.
- See you speak at industry events. Trade shows and industry events offer great opportunities to network with potential clients and employees. Being a speaker at an industry event will once again position you as an expert within the industry and create and opportunity for your company to get more media attention. Your public relations team can help you secure those speaking opportunities and leverage it for maximum reach.
- Get an inside-view of what the company culture is like. A big component of manufacturing public relations is social media management. Using social media platforms to share company news and tell stories about the company culture will help potential recruits decide whether the company is good fit for them or not.
- See growth opportunities within your company. Seeing news in the media about new hires, promotions, and industry awards will show potential recruits that your manufacturing company is growing and that there are opportunities to advance their careers. Public relations professionals will help you with ideas to showcase your company growth.
If you are interested in learning more about hiring public relations professionals to help you with your recruitment efforts, contact Ripley PR today.