Data and analytics can make a great news story. As specialists in B2B public relations, Ripley PR has had a lot of success developing or using proprietary data to grab audiences’ attention and garnering media coverage.
Things like surveys, research, or trends from data you already track can give interesting insights into an industry and can be the basis for a great news story.
Here are three things you can do with data to help position you as an expert within your industry:
After recognizing the need for the product or service your business offers, customers usually do extensive research online to familiarize themselves with the topic. By creating in-depth whitepapers using the proprietary data to your disposal, potential customers will see you as an expert in the field. Few companies go through the effort of developing proper whitepapers to give extra insights and added value to potential customers. This can give you the edge over your competitors.
This is a fantastic tool to give a visual overview of data. You can use the same data you used for a whitepaper and turn it into an infographic. Various media outlets and blogs are keen to republish infographics on their platforms which will help boost awareness of your business and help position you as a leader within your industry.
Case studies help to humanize data. People connect with people, and showcasing individual stories that represent a bigger trend that is shown within your data offer a unique angle for news coverage.
With years of experience in B2B public relations, we found these tactics help drive more traffic to company websites, improve search engine optimization and subsequently sales conversion rates.
If you are interested in developing whitepapers, infographics and case studies for your B2B business, contact Ripley PR to discuss how these tools can help you grow your business.