To sell, you have to be seen. To be seen, people have to be able to find you. In today’s world that means ranking high in internet search engine results. One effective route to improving your search engine optimization (SEO) is B2B public relations.
It takes more than just a slapped-together website for your B2B company to rank well in search results. An experienced B2B PR agency like Ripley PR knows the right combination of content marketing and earned media coverage to boost SEO organically.
Writing in The Guardian, Rebecca Scully champions the ability of PR agencies to provide the compelling content that will get earn your website clicks and eyeballs:
This puts PR agencies at the front of this brave new world of creating content that brands own, earn and pay for. Why? It’s in a PR agency’s DNA – telling stories that are entertaining, interesting and relevant to a specific audience, which that audience wants to tell others about.
Ripley PR’s experienced team can analyze your business and discover the best keywords to attract the attention of your industry and target audience. Incorporating these keywords into content such as blogs and press releases will increase your company’s visibility to search engines.
Just as important as the content produced for your company is the content produced about your company by online and traditional media outlets. Earned media coverage is far more effective at garnering attention for your business than advertising. Ripley PR can leverage our experience and extensive contacts within the media to gain your company the coverage it deserves.
The right social media strategy will allow your business to amplify the signal of content marketing and media coverage through promoting the items on platforms such as Facebook and LinkedIn. For help with increasing your search engine rankings through B2B public relations, contact Ripley PR at 865-977-1973. Our team is ready to assist.
This post was written by Joel Davis, Senior Content Specialist on September 22, 2017